The 2026 Guangdong Golden-Autumn Culture and Tourism Consumption Season & Cultural-Tourism Investment Promotion Conference will soon kick off. The Department of Culture and Tourism of Guangdong Province will distribute a total of 30 million yuan in cultural and tourism consumption subsidies to domestic and international tourists visiting Guangdong, as well as local residents. The program will run until October 31st, covering the two major holiday periods of the Mid-Autumn Festival and National Day.

Compared with the previous years, the consumer subsidies in 2026 set a new record, increasing from 20 million yuan in 2025 to 30 million yuan. The campaign features both online and offline channels, offering a maximum discount of 500 yuan per transaction. Eligible products cover hotel and homestay bookings, scenic area tickets, tour packages, as well as emerging business formats such as cruise and yacht tourism, study tours and parent-child travel, and wellness tourism for seniors.

Before the official launch, warm-up activities are already in full swing. On September 4th, the "City Cultural Tourism Carnival: Guangdong Danxia Mountain" event made its debut, blending scenic beauty with cultural performances and igniting an autumn tourism boom across northern Guangdong. A global call for "Guangdong Cultural and Tourism Ambassadors" was also issued at the event. In late September, a "Travel with Food" themed event will be held in Meizhou to promote the integrated development of cuisine and cultural tourism. Meanwhile, Guangdong will spotlight emerging growth areas such as the "AI Plus" initiative, the silver economy, the ticket-stub economy, and the night-time economy. A new batch of trendy cultural tourism destinations and formats, showcasing new Guangdong-style trends, will be unveiled to set new benchmarks for integrating technology, intellectual property, and night-time experiences into tourism.