On May 21st, the 22nd China (Shenzhen) International Cultural Industries Fair (ICIF) will open at the Shenzhen World Exhibition & Convention Center.

At this year's ICIF, AI has emerged as a defining theme. In this regard, Guangdong has specially designed a "Cultural Industry + AI" exhibition route, where over a dozen enterprises—including Tencent, Quwan Technology, and Winsing Animation—will collectively showcase their AI-powered achievements.

In Guangdong, AI has become deeply embedded in every stage of cultural creation. Shenzhen RabbitPre's self-developed UniWorldlarge visual-spatial AI model can generate cultural and creative promotional images, exhibition hall presentation slides, and cultural public-education infographics in a matter of seconds, all from a single-sentence prompt. As of March this year, the Yangcheng Evening News Group's "Lingnan Culture Large Model" has completed the construction of a Lingnan culture corpus containing over one billion tokens. It has also launched the "Wenhua Tong" AI agent, which delivers integrated smart services including personalized cultural tourism guides and dynamic, interactive cultural maps. In the gaming sector, 37 Interactive Entertainment's vertical-industry AI model, "Xiaoqi," has developed over 400 AI agents across all business dimensions, including art design, ad targeting, customer service, and operations. Furthermore, its AI motion capture technology has reduced what was traditionally a 10-minute workflow to just 10-20 seconds.

AI technology is also enabling Guangdong's cultural products to reach global markets far more efficiently. Shenzhen KUKAN Culture's self-developed AI dubbing and localization systems can complete the translation and dubbing of an entire short-form drama series within just six hours. Its overseas cross-platform media network spans over 500 accounts, reaching more than 185 million users worldwide. Meanwhile, YoyWow has integrated AI into the end-to-end pipeline of content planning, production, and distribution, and has consistently exported more than 20 film and television works to overseas markets.